Strategic Priorities

Since its inception in 1982, the mission of Pheasants Forever and Quail Forever has been guided by a clear vision: that current and future generations of hunters and conservationists are able to enjoy abundant populations of wild pheasants, quail, and other wildlife.

This vision statement, supported by forty-one years of notable mission successes including more than 32 million acres of grassland, wetland, and sagebrush conservation, has positioned Pheasants Forever and Quail Forever as North America’s leading upland conservation group.

Notwithstanding these achievements, the organization recognizes the urgency of its work in the modern era. North American grassland ecosystems currently face monumental challenges, driven by the loss of habitat, natural disasters, invasive species, and other factors.

Acknowledging the need for conservation delivery at an increasing magnitude to address these threats, The Habitat Organization has undertaken a truly historic effort to create a detailed, actionable, and science-based approach to achieve its mission and vision for the future: The 2024-2027 Strategic Plan.

Reflective and representative of the growth and evolution of Pheasants Forever and Quail Forever, the plan draws on our deep knowledge of the land and local communities, our biologist workforce, grassroots volunteers and chapters, dedicated members, generous donors, and complex partnerships to develop a nationwide strategy for upland conservation.

To safeguard the future of North America’s most iconic gamebirds, Pheasants Forever and Quail Forever will:

1. Increase and improve wildlife habitat on public and private lands: Protect, restore and enhance priority acres of habitat for pheasants, quail and other wildlife on public and private lands.

2. Advance Conservation Policies and Program Funding: Advocate for sound, science-based federal and state policies that will positively impact habitat for pheasants, quail, and other wildlife while inspiring more advocates to work on behalf of the organization.

3. Expand public access to upland wildlife habitat: Create public access to public and private lands that supports interest in wild populations of upland game birds and other wildlife for current and future generations of conservationists and hunters.

4. Expand, educate and engage the upland conservation community: Bolstering a commitment to conservation with a more engaged community is critical to securing increased participation and support from current and coming generations of passionate outdoorsmen and women.